© 2014 Eric Christopher Jackson
As 2015 looms, from small businesses to large corporations, creative minds are working tirelessly on creating or updating their brand. Yes, you have a product and in some cases, you are the product. But if no one knows you exist there is no opportunity to show what you have to offer.
Today, I find myself in the same boat, testing various layouts and concepts to create the perfect presentation for my business. However, I have been doing this for several years, long before I started art school in 2008. Even after graduation in 2011, the brand was still a work in progress.
A major breakthrough in concept development came in 2012. Earlier this year, I streamlined the concept. Then, a few months ago, I added the circle and drop shadow to make the logo more interesting on its own. About an hour ago, I decided on the name placement within this layout.
Hmm…yes…I think this is it.
Breathe. What a long wait to get to this point. Still, it was worth it. I have begun the official logo’s line of products and apparel on RedBubble to help raise awareness. I am also in the process of putting a submission packet together for Family Christian Bookstores in hopes that they will add some of my work to their inventory.
I have also been made aware of two opportunities to open merchant accounts. Artistically Social is scheduled to launch on the 17th of this month. I happily accepted the invite from Founder/CEO Michael Valdez to add my work. I can’t wait to see how the finished website will look.
Secondly, as you may recall, I received a positive response from Rakuten UK Team back in October to add my work to their marketplace, hopefully January 2015. By then, they expect to expand merchant accounts to those in the U.S.
Besides that, I’m updating all the branding on my social media sites and WordPress. (It’s been a long week already). I’m still as happy as peach pie because some of these concepts came out better than I hoped they would.
In conclusion, the e-commerce site is up and running. I created a spiffy new look for the homepage yesterday. I have finally made up my mind on the branding layout. (Thank God). I simply need to concentrate on synchronizing all the websites my work is featured on. And it goes without saying, I need to update some files and add new work as I go.
A quick word of advice: Stay organized. I’m more of a neat person. So, when things get too messy for too long, I can’t think clearly. I have to stop what I’m doing to clean or straighten up something. My Bookmarks folders were a mess. I’ll go to a website, bookmark it, and move on.
Even though I keep these folders labeled, I had duplicates of one webpage, pages that no longer existed, pages that I forgot why I bookmarked them in the first place lol. Ookay. It took a couple of hours, at least, but it’s all cool now. 🙂 It’s amazing. Now, when I save a site, I’m really specific about naming it correctly and putting it in the right folder. For my photography, I have Adobe Bridge (lifesaver) color-coded, I have the system down.
Anyway, yes, be organized. And yes…I used to annoy some of my relatives because I ended up trying to organize some of their stuff when I visited and then…they couldn’t find anything lol. I learned to leave things alone. 🙂
I rarely get hyper-excited…but this will do it. 🙂 AAAAaaaaHHHHhhhh! I love it! I have to warn you all now…if my work gets accepted and does really well…I’m gonna go nuts. Run around the neighborhood in circles, screaming. I will love everybody. lol. So, I’m excited about the potential opportunity… If my work isn’t accepted, I’ll do what I’ve always done: Try a different door.
Well, I guess that’s the heart of it for all of us. If you’re a writer or photographer or singer…if you don’t love your own work, if you don’t think your work is good, if random people never come up to you to say you have potential… Oh my gosh, I don’t want to say, “quit, now” but…yikes. You need a boost of confidence.
I know when I send off this submission, I’ll ask myself: “how am I supposed to sleep?” I just want to know, good or bad response, what the decision is right away. Of course, we wait and continue to move forward in the process.
Happy Thursday. 🙂
Eric Christopher Jackson