Talenthouse is a great place for visual artists to share their portfolio and find opportunities to submit their work to commercial projects. It can be pre-existing or created specifically for a particular client.
In this case, I needed to create new artwork for Le Meridien Visconti Rome. The hotel is opening in Italy next month and needs coffee-inspired artwork to display. The approved work will be announced on Friday, January 27, 2017.
Needless to say, I couldn’t pass up an opportunity like this. However, I have never photographed anything about coffee before. I needed to think of a way to incorporate my style of work with what the client is looking for. How well I accomplish this is up to them.
Overall, I did not want my submissions to remind them of Stock Photography. Yet, I couldn’t make the scenes as dark as I usually do in my personal Collection. I searched for a balance.
First, I decided to use light from the setting sun to my advantage. It usually pours through the window at this time of day. I controlled the amount of sunlight coming through with the window blinds, which also created the pattern on the surface. I questioned if the first scene was too dark or if I should change the Composition…
…The Lighting didn’t bother me, but I wanted to alter the Composition. This angle seems to focus more on the coffee beans. Still, I wondered if the scene may be too dark for the client’s taste…
I decided to adjust the Composition slightly. By this time, the sunlight’s effect on the room had changed. At this angle, I could no longer see the pattern from the window blinds. The feel of this scene leans towards a ‘fine art’ style opposed to contemporary work. It’s not the direction I usually take, which is a good thing in this case. New projects should stretch us beyond our comfort zone allowing us to discover alternate ways to create work.
Five pieces were submitted to this project, but the three shown here are unique to me. If none of my pieces are selected, at least I know now how I would approach this type of subject.
What do you think of these scenes?
Eric Christopher Jackson